Tutorial Tuesday | The Psychology of Colour

Summer is drawing to a close here in England, and Autumn is beginning to creep in. The first thing I notice is that the colours everywhere are changing.

Summer has been all about bright and bold/contrasting colours (from displays and goods in the shops, to the clothing people wear, to things found in nature itself)… while Autumn tends to bring with it more shades of the same colour, and often darker or more muted tones.

Colours can tell us so many things, even on a subconscious level, so I thought it would be interesting to think about how colours communicate to us in scrapbooking. Here are some of the most common associations made with the main colours of the rainbow (and with black and white, as well)…

To show some of these colours in action, and how they might be used to influence you in your decision making, here are some (hopefully) well-known international logos that use just a couple of colours to convery their message. Have a look (above) at the most commonly associated emotions for the colours used by these companies…

So how can we apply this to scrapbooking? Well, some of the pages that catch my eye when I browse through the gallery are layouts in which the colour is used well to reflect the emotion of the photos and the story they tell.

For instance, here is a look at a page I made on which I intentionally used mainly black and white. I was hoping to convey my daughter’s wish to be chic, elegant, and modern… while still young and innocent and with simple wishes in life — the pink is just a little extra something girly!

I hope this helps helps you think about which colours (or kits/products) might work best with your pictures, or just helps you understand why it is that you always love pages with orange, or blue, or whatever it is that makes you happy!


CorrinAbout the Author  Corrin is on the creative team here at The Digital Press. She is a fan of the Big Bang Theory and a lover of cozy pajamas. She lives in the currently-sunny but breezy South of England with her husband and 4 crazy kids, who regularly discover & plunder her secret chocolate stashes! She is still trying to get the house straight after moving 2 years ago. Who knows… maybe this will be the year she reaches the bottom of the laundry pile!

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